I read this article (http://www.nybooks.com/articles/20851) in the NY Review of Books a few weeks back. It relates Big Pharma to Eben's following statement: "But COMMERCIAL TV is a social [something]: it induces a state of mind that facilitates selling to you, which is 'vegging out.'"

Perhaps most telling of the theses in this set of books is the review's title - "Talking Back to Prozac." Our relationship to these mind-numbing drugs should be not a monologue in which one is talked to or at as may be the case with advertisements and other unresponsive communicators generally, but rather a dialogue in which we retain our voice.

-- JesseCreed - 22 Jan 2008