The Death of the Dream Censor

-- By DanaDelger - 18 Nov 2009

“Social-networking Web site Facebook Inc. is quietly working on a new advertising system that would let marketers target users with ads based on the massive amounts of information people reveal on the site about themselves…. Next year, Facebook hopes to expand on the service, one person says, using algorithms to learn how receptive a person might be to an ad based on readily available information about activities and interests of not just a user but also his friends -- even if the user hasn't explicitly expressed interest in a given topic…..[It] figure[s] out what people might want before they've specifically mentioned it.”

Vahuni Vara, “Facebook Gets Personal Ad Targeting Plan,” Wall St. Journal, August 23, 2007

Since even before we first began scratching out narrative on cave walls and in leather, man has longed to debiologize memory, to preserve experience in a shape less fickle the physical self. This is a desire born of necessity: Nothing more than the heavy firing of neural artillery, memory is as fragile as the tissue which embodies it, and so the life of man has been a constant search for way of escape from memory's caprice. Today, this escape is not only easy, it is already done: turn on the Facebook and let the ticking seconds of your daily life find permanent rest: memory, immortalized.

The biological memory, fragile though it is, does not travel alone, unmoored; it has for a constant companion its twin: that is to say, dreams--- the pieces of our day made ciphered, unreadable, and spit back into our gaping mouths while we sleep. Awake, the brain traces fire along neural pathways to form memory; in sleep, it reconstructs a narrative from the fragmented and bleating ashes of that loop, which whisper on and on into the night. But if the dream is the fractured reconstruction of memory, and our memories are now machinized, does it not follow that our digital selves too are susceptible of dreaming? Yes, yes, the digital self too dreams, but they are different in kind and more dangerous than those born of the body.

In the Interpretation of Dreams, Freud tells us that dreams are a means of wish fulfillment, a symbolic reenactment of those wishes that have failed to find gratification in our waking life. But it is not our conscious desires that give rise to dreams, nor the longings we can readily identify. Rather, it is the workings of our unconscious that do so, and dreams are the child of the conflict produced by the unfulfilled nature of the wish that lurks beneath the surface. We try to suppress, push down, down, down the forbidden want, but we cannot kill our desire; in the dream, all is revealed, even if the nature of our longing is such that our mind must censor it.

The dream censor is responsible for the distorted vision of dreaming. When is a cigar not just a cigar? When your subconscious wish cannot be fulfilled in the context of the social mores of the world in which you live, and indeed your mind cannot even admit its existence--- here enters the dream censor. It is by this light that we can understand the digital dream. When the Facebook machine looks at your profile, reads your digital memory and aggregates the small movements of your day-to-day life to produce the target ads which reveal the subconscious wish, it is dreaming. But where the biologic dream is opaque, the digital dream is crystalline. What do you want? Ask your dreams and come up with only a handful of runes. Ask your Facebook, and all your wants are known. It reveals the wish before you know you had it, just as the biologic wish does, except here there is no dream censor to keep you from the truth.

On the surface, this may not seem troublesome. There is perhaps an autonomy interest lost in giving control of the digital dream to another, but who indeed feels that he controls his bodily dreams at all? For many, the gee-whiz world of new products meant just for you! is a sufficient trade-off for all sorts of losses to privacy and freedom more tangible than the harm to the “digital dream.” But this misunderstands the equation, for there is a real and heavy price for the loss of our control over what may seem an ethereal fiction. Return to the question: Why does the dream censor keep us from the true nature of our desire? Why do we dream at all? We dream, and we dream obscured, because not all wishes should be fulfilled.

In Freud's view, the terror of the suppressed wish was its nature, which was typically incestuous or aggressive, precisely the desires which all men share and of which all civilizations demand destruction. But we should fear the very existence of the wish itself rather than its content; it is being told that we want at all that destroys. For whatever else the purpose of the life of man is or should be, it is not blind and constant consumption. We were born to be more than machines that exist solely to put money in other men’s coffers, but we have little hope of being anything else when unhampered access to our machinized memory has allowed the Facebook to dream our dreams for us. And while those dreams are perfection indeed, the satisfaction of all desire comes at the price of enslavement to a system which requires that we sell our souls so we have money to buy. According to Freud, the satisfaction of every man’s desire would lead to the dissolution of society; so too in ours, though it is not merely civilized order that we will lose, but ourselves entirely. A digital dream which makes it impossible to say no to this world is one that we should awaken from, as if a nightmare.

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