Your profile defines your future.

This paper argues that data is collected around an individual's behaviours, algorithms will

Collection of data

The emergence of individual technologies such as personal computers, smartphones, smartwatches, tablets, etc. introduced spies in our lives. The "smart" objects that are supposed to make our lives easier are rather meant at better collecting our behaviours. Our travels, our purchases, our internet searches, our interests, our friendships, the length of our sleep, our political opinions, the pace of our heart, the features of our face are a few examples of data collected by the spies that we introduced in our lives. The "Smart-ish" object, the "Internet of Things", are busy collecting such data in return for services supposed to make our life more convenient. We generate more information in two days than humanity did in two million years. In 2010, there was one connected device per human on earth. Today, there are more than 6 connected devices

At the data collection stage, it is a huge, incoherent, decontextualized mass of data. After collecting and processing data, comes the stage of using it. As explained above, the applications of Big Data are multiple. However, they all have one thing in common: influencing our behavior. The first section will critically expose the new normativity brought by big data. The second section will criticize the conception of the human envisaged by algorithmic governance.

Processing data

After collecting and processing data, comes the stage of using it. The applications of Big Data are multiple. However, they all have one thing in common: influencing our behavior. The first section will critically expose the new normativity brought by big data. The second section will criticize the conception of the human envisaged by algorithmic governance.