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VeblenandStuff 5 - 12 Apr 2010 - Main.AerinMiller
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| -- NonaFarahnik - 06 Apr 2010
Miranda is the editor of Vogue. Andy is her assistant. This is from The Devil Wears Prada. | | I myself am no stranger to conspicuous consumption. I buy expensive cerulean handbags, go to Miss This-or-that parties, etc. Nonetheless, sometimes a new product or service comes out which just takes society's quest to create new "needs" too far, even for me. Many of you surely rolled your eyes at this a while ago, but I'm putting it here anyway(particularly because I was amazed to hear two old nurses talking about it on the subway this morning.) That's all.
-- KalliopeKefallinos - 10 Apr 2010 | |
> > | I agree with the comments, and I think that advertising and, to a lesser degree, television have developed exponentially by selling us things that we don't need and wouldn't want otherwise, but think we want or need because the attractive family, or actress or athlete on TV has one. And this all ties very logically to Veblen's arguments about our relationship to 'stuff.'
One potential flaw in the argument, though, is its failure to take into account other deeply ingrained human motivations - interests in security, comfort and beauty, for example - which might drive our social and economic development. A better house, car or piece of art isn't necessarily bought, unconsciously or otherwise, as a status symbol - for many rational purchasers, the society's valuation of the purchase has little or nothing to do with anything. A better car is selected simply because it is just that: better functioning. If today's leisure class (whatever that is, to me the term conjures up an image of wealthy housewives, which is itself an outdated concept)can be identified by their high levels of financial security (and the physical and structural security that implies), can we not reclassify economic evolution in security, not status terms? |
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